Out in the community - Linda Ichiyama's campaign strategy
Linda Ichiyama is the incumbent representative for District 31, but in the 2012 election, she will be running for a seat in District 32 instead. Her republican opponent is Garner Musashi Shimizu who she defeated when she was elected as representative of District 31 in 2010.
Because the House of Representatives is not as hot compared to some of the other races such as the mayoral elections, Ichiyama's campaign strategy is quite simple. Her website, http://www.lindaichiyama.com/, is the center for her campaign online and has all the general information that one might want to know about her. This includes a biography, a list of her stance on issues and also contact and volunteering information.
This contact info is important because community participation seems to be the most important part of Ichiyama's campaign. Ichiyama has participated in many community events held at schools in her district which seems to be a key feature in her campaign.
Education is top priority according to her website and she puts it at the top of her list. Her participation in events held at these schools is probably to show her dedication towards the improvement of education in the community. It also helps to spread her name amongst pre-voter-age students who might eventually vote for her and also to the parents of these students.
Some of the events that she participates in include school fairs, where she helps out as a member of the community. She also participates in more voter-age oriented events such as Lawmakers Listen, where she can meet with members of the community as a representative and listen to issues that concern the community.
Ichiyama also appears at many events around the community such as town hall meetings, volunteering at clean up events and sign waving. This sign waving though, is sometimes not directly for her campaign. For example, she participated in a District 5 sign waving to help reduce speeding in December 2011.
Some sign waving and also the standard signs to put outside people's houses are also part of the campaign. People that wish to participate in these can contact her on her website in the volunteering section.
She does appear to have a Facebook account, Friends of Linda Ichiyama, but this account has not been updated in the past few months. This may mean that she does not consider this Facebook page to be an important part of her strategy. However, it does show that she is trying to be involved with her community and the amount of “likes”she gets may be important to some people. Likes also appear on a person's Facebook page when they click it so it may have the effect of spreading her name amongst Facebook users.
She also has a Flickr account (http://www.flickr.com/photos/56126546@N04/) This Flickr account does not contain material directly related to the 2012 general election, but it does have a considerable amount of photos showing her participating in many community events. This can serve as a way for voters that are curious about her to see what kind of person she is and what kind of activities she participates in.
Ichiyama does not own a Twitter account at the moment and there appears to be no trace of her owning one previously, at least for political purposes. She has contributed an article to the Honolulu Civil Beatbut only once. (http://www.civilbeat.com/posts/2011/02/28/9275-bring-more-women-into-the-political-process/)
She also does not appear to be running any political commercials on TV for her campaign. This is most likely due to the fact that she is running for a Hawaii House of Representatives seat and not a US House of Representatives seat. This is a much smaller scale event and only requires her to reach out to the people of her district.
Overall, Linda Ichiyama's campaign as the District 32 democratic candidate for the Hawaii State House of Representatives can be described as one that focuses mostly on community involvement. Ichiyama participates in many events hosted by local schools to help out her community and to get her name out there. Her use of the internet in the campaign is somewhat limited and is used more as a way of showing that she is not spending all her time online but out volunteering in the community.
Because the House of Representatives is not as hot compared to some of the other races such as the mayoral elections, Ichiyama's campaign strategy is quite simple. Her website, http://www.lindaichiyama.com/, is the center for her campaign online and has all the general information that one might want to know about her. This includes a biography, a list of her stance on issues and also contact and volunteering information.
This contact info is important because community participation seems to be the most important part of Ichiyama's campaign. Ichiyama has participated in many community events held at schools in her district which seems to be a key feature in her campaign.
Education is top priority according to her website and she puts it at the top of her list. Her participation in events held at these schools is probably to show her dedication towards the improvement of education in the community. It also helps to spread her name amongst pre-voter-age students who might eventually vote for her and also to the parents of these students.
Some of the events that she participates in include school fairs, where she helps out as a member of the community. She also participates in more voter-age oriented events such as Lawmakers Listen, where she can meet with members of the community as a representative and listen to issues that concern the community.
Ichiyama also appears at many events around the community such as town hall meetings, volunteering at clean up events and sign waving. This sign waving though, is sometimes not directly for her campaign. For example, she participated in a District 5 sign waving to help reduce speeding in December 2011.
Some sign waving and also the standard signs to put outside people's houses are also part of the campaign. People that wish to participate in these can contact her on her website in the volunteering section.
She does appear to have a Facebook account, Friends of Linda Ichiyama, but this account has not been updated in the past few months. This may mean that she does not consider this Facebook page to be an important part of her strategy. However, it does show that she is trying to be involved with her community and the amount of “likes”she gets may be important to some people. Likes also appear on a person's Facebook page when they click it so it may have the effect of spreading her name amongst Facebook users.
She also has a Flickr account (http://www.flickr.com/photos/56126546@N04/) This Flickr account does not contain material directly related to the 2012 general election, but it does have a considerable amount of photos showing her participating in many community events. This can serve as a way for voters that are curious about her to see what kind of person she is and what kind of activities she participates in.
Ichiyama does not own a Twitter account at the moment and there appears to be no trace of her owning one previously, at least for political purposes. She has contributed an article to the Honolulu Civil Beatbut only once. (http://www.civilbeat.com/posts/2011/02/28/9275-bring-more-women-into-the-political-process/)
She also does not appear to be running any political commercials on TV for her campaign. This is most likely due to the fact that she is running for a Hawaii House of Representatives seat and not a US House of Representatives seat. This is a much smaller scale event and only requires her to reach out to the people of her district.
Overall, Linda Ichiyama's campaign as the District 32 democratic candidate for the Hawaii State House of Representatives can be described as one that focuses mostly on community involvement. Ichiyama participates in many events hosted by local schools to help out her community and to get her name out there. Her use of the internet in the campaign is somewhat limited and is used more as a way of showing that she is not spending all her time online but out volunteering in the community.